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Orthodontics Billboard

August 26, 2022Category : Branding News Throwback Thursday
Orthodontics Billboard

Here’s another Throwback to 2012. Creative outdoor billboards created for the Coast Dental Orthodontics Program. This creative launched after the highly successful Orthodontics creative campaign found HERE. The idea and goal behind the creative billboard was to catch people off guard and creative something unique. When one looks at a billboard, they expect to see one continuous image. The gaps in the billboards defy the expectations of the view and thus catch their attention. More than that however, a desire to fix the gap in the billboard is created within the viewer. Those needing braces or who know others who need braces will ideally end up connecting these two thoughts together. Check out some other billboards created for Coast Dental HERE. The billboards are also featured in this creative blog HERE


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