This Throwback Thursday post takes up back to 2007 and a fun project for HSN. The task at hand was to create awareness for a serious cause, but make it fun. With this in mind, Gabe Diaz Design produced the following ad for HSN. The group at HSN teamed up with Susan G. Komen for the Cure and needed to promote Breast Cancer Awareness Month. The concept? Get your pink on. We had fun with the pink palette which symbolizes breast cancer support and also used an interesting image to grab the reader’s attention to deliver the important message. I think the pink wig and puppy get your attention in a light hearted way.