Coast Dental teamed up with Gabe Diaz Design to come up with new creative for the Coast Dental Doctor Recruiting Campaign. The deliverables needed for this project consisted of a pocket folder brochure with inserts and a new trade show booth. The creative objectives were to create a fresh and inviting look for  the Coast Dental Doctor Recruitment Program. The “Practice made perfect” concept was created and the design followed with the idea that Coast Dental doctors practice what they love in their on and off time.

The award winning campaign was a hit with the recruiting department and was also a winner of the 2012 GDUSA Magazine American Inhouse Design Awards. Collateral produced included pocket folder, brochures, insert and a trade show booth for recruiting events.