Gabe Diaz Design teamed up with Coast Dental to launch their own teeth whitening system for all their dental offices. The launch campaign consisted of product naming, logo design, in office marketing collateral, packaging design and in store pop. BriteOn was the name created for the product and the rest of the campaign followed a very simple, clean and contemporary design. The product roll out in all the Coast Dental offices was a hit with the new logo design, eye catching print materials, informative posters and sleek packaging. The packaging also won a 2012 GD USA Magazine Award in the creative packaging design category.
Teeth whitening product launch campaign:
