The Tampa Bay Advertising Federation teamed up with Gabe Diaz Design to produce the 2012 Addy Awards. The awards show was held at the Dali Museum so we came up with a Dali inspired “Freaky Genius” theme. The concept behind the award winning piece was to embrace all of Dali’s freaky creativity since he was a “freaky genius”. The creative focused on the best of creative expressions– the rarity, the oddity, the far out, the bizarre and all that’s freaky. The freaky creative won a silver addy award and the creative elements produced included:
