Coast Dental teamed up with Gabe Diaz Design for an outdoor billboard campaign for the Tampa Bay market. The creative objectives were to emphasize all the services provided by the dental offices in a fresh and creative manner. The results were a set of outdoor billboards taking a totally new approach for the dentistry market than what’s been done before. 1st board plays with the floss idea as the message text and the 2nd board has fun with the play on words for “grills”. A orthodontics billboard was also created announcing the launch of braces to the service lines.